George Baker
Operations Leader. Change Specialist. ESG Specialist.
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Why I Started GeoVantae
GeoVantae was founded on a simple belief: growing businesses deserve practical, joined-up advice and not generic frameworks or corporate scale consultancy that does not fit. My career has been built on getting inside organisations, understanding how they actually work, and making meaningful improvements across operations, technology, people, and ESG. I started GeoVantae to do that independently, partnering with SMEs to streamline processes, accelerate change, and build the operational foundations that support sustainable growth.
That conviction was sharpened by my MSc research, which examined how a resource constrained UK contract manufacturing SME responds to evolving ESG governance requirements while maintaining financial sustainability. What I found was striking: the barrier for most SMEs is rarely a lack of willingness. It is the gap between what ESG frameworks demand and what businesses are actually set up to deliver. Responsibility is fragmented, information does not flow across departments, and the tools and processes needed to evidence compliance simply do not exist yet. Most consultancy either ignores this reality or offers solutions built for organisations ten times the size.
My background spans senior operational leadership, complex transformation projects, and hands on ESG strategy. I have led ERP and CRM implementations, built business intelligence platforms, redesigned supply chains, and developed ESG governance frameworks, all within real businesses under real constraints. GeoVantae exists to close the gap my research identified, one practical engagement at a time.
How I Work
Data and Research-Led
Every recommendation is grounded in evidence, not generic frameworks. My MSc dissertation examined exactly how SMEs navigate ESG demands under real resource constraints, and that research informs everything I do.
Strategic Thinking
ESG, operations, people and technology are not separate problems. Having led all four disciplines in senior roles, I bring joined-up strategic thinking so nothing falls through the gaps.
Practical by Default
I am not here to produce reports that sit on shelves. Everything I deliver is designed to be implemented, with your team, at your pace, within your constraints.
Experience
Founder & Principal Consultant
GeoVantae
Founded GeoVantae to provide ESG, operations, people and technology consultancy to growing UK SMEs. Delivering gap analysis audits, implementation support, coaching, and strategy across all four disciplines.
Head of Business Operations
Cosmetics Contract Manufacturer
Broad accountability for operational performance across the business. Led a portfolio of strategic transformation initiatives including ERP implementation, ESG strategy development, Continuous Improvement/Kaizen framework, CRM implementation, IT infrastructure strategy, business intelligence, supply chain optimisation, and NPD project management.
Customer Success Manager
B2B SaaS Technology Business
Ensured clients derived maximum value from a B2B SaaS platform. Responsibilities included onboarding, training, relationship management, CRM integrations, data analysis, and cross-functional collaboration with sales, product, and technical teams.
Project Manager / Customer Experience Manager
Medical Device Manufacturer and Distributor
Managed operational customer services and account management functions. Led internal task forces through major product launches, maintained strong NPS performance, managed order forecasting against a multi-million pound revenue budget, and promoted a Continuous Improvement culture through regular Kaizen events.
Senior Client Delivery Consultant
Talent & Recruitment Solutions Business
Senior client-facing delivery role within a specialist recruitment and talent solutions business, managing key accounts and delivering end-to-end client programmes.
Education
MSc Real Estate
University of the Built Environment (UBE)
Accredited by RICS. Focused on ESG governance, property management, valuation, and real estate finance. Dissertation: Adapting to UK ESG Governance Requirements: A Qualitative Case Study, examining how a resource constrained UK contract manufacturing SME can respond to evolving ESG requirements while maintaining financial sustainability.
BA (Hons) Media Studies and Entertainment Technology, 2:1
University of Portsmouth
Student Staff Consultative Committee Chairman and Course Representative & Welfare Officer.
A Flavour of Projects Delivered
- Dynamics 365 Business Central ERP implementation for a UK manufacturing business
- Monday.com CRM implementation for a UK manufacturing business
- Qualitative case study: how SMEs adapt to UK ESG governance requirements (MSc dissertation)
- Tech stack overhaul and streamline across a multi-site manufacturing operation
- SAP Business One module installations for a medical device manufacturer
- Led ISO 9001 internal audit programme and readiness preparation
- Built and embedded a Customer Experience function from the ground up
- Installed customer feedback loop and NPS metrics programme
- HubSpot CRM implementation at a medical device manufacturer
Key Skills
- ERP & CRM Implementation (Microsoft Business Central)
- ESG Strategy & Governance
- Business Intelligence (Power BI, Power Automate)
- Supply Chain Optimisation
- Process Improvement, Kaizen & LEAN
- Change Management & Project Management
- IT Infrastructure & Tech Stack Strategy
- Quality Assurance, QMS, ISO 9001 & ISO 22716
- Net Zero 2050 Strategy & Carbon Reduction Planning
- Customer Experience Design
- NPD Project Management
Want to Work Together?
Whether you're looking for a structured gap analysis or just want an informal conversation about where your business is heading, I'd love to hear from you.